Baked Fresh Daily from 5:00 AM
Est. 2012 • New York

The Craft of Pure Flour & Patience

Sweet Crumbs was founded on a simple conviction: bread and pastry should be honest, slow, and uncompromisingly delicious.

Artisan baker dusting flour over sourdough

Honoring Century-Old European Traditions

Every loaf begins 36 hours before it reaches the oven. Our bakers rely exclusively on a 12-year-old sourdough starter christened "Belle", fed twice daily with organic whole rye and stoneground hard red spring wheat.

For our viennoiserie, we import cultured churned butter directly from Normandy. The dough undergoes 72 individual folds in temperature-monitored marble rooms, creating delicate air pockets that caramelize into a golden honeycomb crumb.

36 HoursCold natural fermentation
ZeroPreservatives or artificial colors

Our Master Bakers

Dedicated craftspeople greeting the morning while the city sleeps

Eleanor Vance

Eleanor Vance

Head Pastry Chef & Co-Founder

Trained at Ferrandi Paris with 15 years crafting viennoiserie and French entremets.

Matteo Bellini

Matteo Bellini

Master Hearth Baker

Third-generation Italian baker obsessively specializing in natural levain and focaccia.

Clara Dubois

Clara Dubois

Chocolatier & Cake Artist

Bespoke celebratory tiered cakes infused with single-origin Grand Cru chocolate.

Taste The Difference Pure Craft Makes

Warm croissants and freshly pulled sourdough are ready for dispatch right now.

Explore Our Fresh Bakes